A beauty trade city built for the world market
Beauty Bay Plaza — Guangzhou Meiwan Beauty City — gathers China's beauty supply chain into a single, walkable trade complex in Baiyun District.
At a glance
The plaza is developed by Guangzhou Baiyun Meiwan Real Estate Co., Ltd. in Baiyun District, Guangzhou — the densest cosmetics manufacturing cluster in China. Factories, packaging plants, filling lines and trading companies are all within a short drive, which is why buyers can source an entire salon range in one trip.
The project is delivered in four phases. Phase one is in operation: 73,000 m² of trade and showroom space with 500+ high-end units, positioned as a one-stop sourcing centre for the full cosmetics supply chain.
Next to the showrooms, the plaza runs an annual cosmetics expo, buyer matchmaking programmes, export service desks covering inspection and documentation, and a landscaped office zone used by brand headquarters, OEM factories and trading companies.
- Lower floors: brand showrooms and full-category selections
- Middle floors: OEM/ODM, tools and packaging divisions
- Upper floors: landscaped offices for brands and agencies
- Annual cosmetics expo with 10,000+ professional buyers
Phase I — Trade centre
73,000 m² of showrooms in operation: brand zones, full-category floors and the OEM / tools cluster.
Phase II — Manufacturing base
Industrial and R&D base that shortens the loop between showroom orders and factory production.
Phase III — Exhibition & trade services
Dedicated exhibition space, buyer services and cross-border trade facilities.
Phase IV — Headquarters cluster
Headquarters, design, brand incubation and talent facilities for the beauty industry.
| Location | Baiyun District, Guangzhou, China |
|---|---|
| Phase-one area | 73,000 m² |
| Showrooms | 500+ units |
| Divisions | Hair, skincare, makeup, fragrance, nails & lashes, machines, consumables |
| Business model | Wholesale, showroom sourcing, OEM/ODM, cross-border distribution |
| Buyer profile | Salons, spas, distributors, e-commerce sellers, private-label brands |
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